Wanting designer gear but not being able to afford the high prices could be a thing of the past.
Coined the Netflix of fashion, a similar subscription service will now let shoppers rent the items they want for a monthly fee.
The fashion conscious will have easier access to more expensive brands and designers than before, as renting subscriptions are cheaper than buying the bag, jacket or dress.
Retailers are looking for new and inventive ways to keep customers interested, and can see it will be very appealing to their younger audience who still want to shop, but can get put off by the cost.
This also comes as ASOS have announced they’re going to let you ‘try-before-you-buy’, where online customers can be sent whatever they want from the site to try on and won’t be charged until they decide they want to keep.
The more mindful fashionistas buy more because they want to look stylish, but not pay the price.
Apps like Depop have become increasingly popular, as users can sell unwanted clothes, which to me, suggests we are turning to a more disposable way of buying: people are buying more often to replace clothes they’ve worn usually only the once.
A Carrie Bradshaw-esque walk-in wardrobe is still most women’s ultimate house goal, but can this lifestyle really be sustainable?
US website Rent the Runway claims it allows women more flexibility, as styles, shapes, sizes and budgets can all change.
They explain how it’s an ‘endless’ wardrobe, with more options than ever before which saves money and the environment and even does your dry cleaning for you.
This is one of the first strives towards more sustainable fashion, which will benefit our purses as well as the environment.
The film, The True Cost, says the world now consumes 80 billion new pieces of clothing each year – which is 400% more than the amount consumed two decades ago.