At 4am GMT, Taylor Swift released her latest highly anticipated album: Reputation.
It’s been a long time coming. After a two year hiatus from song writing, the American pop star released a surprise track ‘Look What You Made Me Do’ and video in late August. More than 3 months later, the full album is finally here.
“The old Taylor can’t come to the phone right now. Why? Oh ‘cause she’s dead.”
The above statement has never been truer. ‘Reputation’ features a refreshing new style for the former country singer. Heavy synth beats and powerful backing vocals combine Taylor’s unequivocal lyrical genius with her newfound empowerment and ‘don’t give a sh**’ attitude.
But that’s not the only thing she’s been shaking up.
Back in 2014, Swift removed her discography from streaming sites, in protest of the minimal fees Artists receive per stream. Eventually, just five months ago, Taylor allowed her exiting tracks to be streamed on Spotify, Amazon Music and Google Play.
Reputation will not be on streaming services for the foreseeable future.
Another controversy for Taylor was her TaylorSwiftTix partnership with TicketMaster. In an effort to fight back on ticket selling bots, Swift encouraged her fans to carry out activities, such as referring friends, sharing on social media, watching videos and pre ordering her album. These activities would increase their priority to get ticket access to her upcoming world tour, in a nutshell; proving their dedication as a fan.
However, issues arose when buying merchandise from the Taylor Swift online store would grant fans ‘high priority’ and place them at almost the top of the list.
Taylor has been using her influential position in the music scene to change the status quo for the better for both musicians and fans. Her growth since the sixteen year old strumming on her guitar and singing about getting married some day, is exponential.